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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!
The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 579 girl group members, using big data collected from January 20 to February 19.
Girls’ Generation’s Taeyeon topped this month’s list with a brand reputation index of 4,312,767, marking a 39.27 percent increase in her score since January. High-ranking phrases in her keyword analysis included “INVU,” “I Envy You,” and “musical,” while her highest-ranking related terms included “release,” “comeback,” and “mature.” Taeyeon’s positivity-negativity analysis also revealed a score of 75.92 percent positive reactions.
BLACKPINK’s Jennie rose to second place with a brand reputation index of 4,135,399, marking a 21.72 percent rise in her score since last month.
WJSN’s Bona jumped to third place in this month’s rankings after seeing a staggering 431.06 percent increase in her brand reputation index since January. Her total score for the month came out to 3,201,127.
BLACKPINK’s Lisa came in at a close fourth with a brand reputation index of 3,110,501, and aespa’s Winter rounded out the top five for February with a total index of 3,077,080.
Check out the top 30 for this month below!
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